Entrepreneurial Marketing Environmental Analysis

Question: Discuss about the Entrepreneurial Marketingfor Environmental Analysis. Answer: The Marketing Mix; Environmental Analysis: DU being one of the largest telecommunication companies of United Arab Emirates has focused to implement numerous business strategies on marketing so that the products can be circulated in larger geographical areas. Marketing mix strategy is one of the most effective ways of promoting the products of DU (du.ae 2017). MarketingMix: The marketing managers of DU have primarily focused in dealing with 4ps of marketing mix with the help of which the marketing managers can gather brand identity and image. Product: DU being an integrated telecommunication company tends to provide internet facilities, telecommunication facilities, broadband connectivity, IPTV services to the individuals and so many. In addition the roaming offers of DU are highly beneficial for those people who have to stay out of their states (Baker 2014). Therefore, product diversity is one of the most effective reasons of DU due to which customers show their level of satisfaction for using the products. Price: The price range of DU products is very much affordable for low cost customers as well. People would not have to face any kind of difficulties in order to purchase the products and services of DU. Place: Al-Salam Tower in Dubai is the head-quarter of DU where customers from different geographical boundaries can easily avail. The business experts of DU have established the business in such a place that people from remote areas do not have to face any kind of difficulties in visiting the organization (Baker 2014). Promotion: In order to promote the product and services to the numerous countries, the marketing managers of DU have decided to use both digital media as well as electronic media. The realm of digital media is vast with the help of which people from other countries as well can communicate with the service providers by using technological devices (Hollensen 2015). On the other hand, television media is the most effective tools based on which the concept of products have been circulated to regional market as well as in the market of multinational countries. Environmental Analysis: PESTEL Political UAE has to suffer in political conflicts due to which the company like DU has to face difficulties in running their business successfully. Economic UAE is possessed with high GDP per capita due to which the rate of unemployment is very low. Social In the trend of globalization UAE is amalgamated with large number of people from different cultural and religious backgrounds. Therefore, the business organizations have to maintain product diversity at the workplace. Technological UAE is out an out advanced in technology. Therefore, DU would not have to face challenges in running telecommunication business. Environmental UAE is possessed with hot and dry climate. Therefore, people would not have to face any difficulties to run telecommunication business Legal UAE maintains regulations and acts strictly. Due to this the organization like DU while maintaining their business has to follow acts like anti-discrimination, data protection, health and safety and so many. Table 1: PESTEL Analysis (Source: Grabara 2013) Selecting, Developing, and Evaluating New Products and Services: Before selecting developing new products the marketing executives of DU have conducted market survey in order to know the current needs and demands of the customers. After conducting an in-depth overview about customers expectation the business experts have evaluated that only telecommunication related products are not sufficient for DU to expand their entire business process (Xiao 2013). Apart from telephonic communication products, the organization should include mobile and other electronic goods as well to enhance the range of target market. As a result, the product managers have decided to develop the products as per current trend of market demand (Nunkoo, Gursoy and Ramkissoon 2013). On the other hand, the customer service executives of DU are flexible enough to maintain both verbal and non-verbal communication. As a result, customers from different cultural attitudes can easily purchase the services of DU. Public Relations and Publicity: Maintaining quality products and service is not the primary aim and objective of a specific business organization such as DU. In order to gain brand identity and brand image the organization has to make publicity for business promotion. In order to promote the product the marketing managers of DU tend to involve public relation agencies as well so that journalists from different recognizable channels and news papers can cover the news of their products and services (Xiao 2013). As a result, the target customers would shoe their interest to use the product as well as service process of DU. On the other hand, public relation agencies are able to promote the product in numerous geographical markets as well. Therefore, people would not have to get an in-depth overview about the reliability of products. Reference List: Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan. du.ae., 2017. Telecommunications, d. 2017.du - Emirates Integrated Telecommunications Company. [online] du - add life to life. Available at: https://www.du.ae [Accessed 7 Apr. 2017]. Grabara, J., 2013. Employers expectations towards the employees from the marketing and management department.Polish Journal of Management Studies,7, pp.58-70. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Nunkoo, R., Gursoy, D. and Ramkissoon, H., 2013. Developments in hospitality marketing and management: Social network analysis and research themes.Journal of Hospitality Marketing Management,22(3), pp.269-288. Xiao, H., 2013. Dynamics of China tourism and challenges for destination marketing and management.Journal of Destination Marketing Management,2(1), pp.1-3.