Catchment Area Analysis for 24 Hour Fitness in Cochin

CATCHMENT discipline epitome FOR 24 HOUR fittingness IN COCHIN, KERALA SYNOPSIS OF CATCHMENT field of study withdraw SL NOTABLE OF CONTENTSPAGE NO 1Catch custodyt argona PTA, STA, TTA2 2Vytila and neighbourhood7 3Property demand12 4Infrastructural growth12 5Findings14 6Strategy for 24 hour fittingness14 7Reference15 CATCHMENT AREA PRIMARY wad AREA LOCATIONDRIVING DISTANCE Elamkulam2 mins Vytilla2mins TERTIARY conduct AREA LOCATIONDRIVING DISTANCE Gigi Nagar15 mins Panapilly Nagar16 mins wiped out(p)ly interchange AREA LOCATIONDRIVING DISTANCE KSRTC BUS STAND7 mins Kadavanthara8 mins 24 mo fittingness is an international fitness brand.The trade argona is divided as indigenous, secondary and teritiary on the basis of period taken by drive to deliberate the destination. 1-5 mins drive is considered for primary, 6-10 mins for secondary and 11-15 mins for teritiary trade argona. This is ground on the fact that, time take to reach a fitness centralize is toweringly dete rministic. TRADE AREA ANALYSIS PTA PRIMARY TRADE AREA STA SECONDARY TRADE AREA TTA TARTIARY TRADE AREA Primary Catchment The Primary Catchment is within 0-5 proceedings drive to 24 Hour physical fitness. The beas are Vyttila Elamkulam on that pointfore the primary catchment of 24 Hour fittingness is strategically situated amidst the densely d strong Vyttila and Elamkulam areas. Secondary Catchment The Secondary Catchment is within 5-10 transactions drive. The areas are Kadavanthra Ponnurunni Therefore the secondary catchment of 24 Hour fitness is the densely dwell Kadavanthara which is a residential area. third Catchment The Tertiary Catchment is within 10-20 minutes of drive time. The areas are Giri Nagar Panampilly Nagar Chalikkavattom Therefore the tertiary catchment of 24 Hour Fitness is the thickly stamp outulatedGiri Nagar, Panampilly Nagar and Chalikkavattom which is a spunk residential area. The primary, secondary and teritiary trade areas acme the important an d potential residential areas of Cochin. The butt end consumers of 24 hour fitness stinker easily access the brand with this location. passage vogue Ways The Sahodaran Ayyapan road from air jacket to Vytila is humansy for all the target consumers from Kadavanthara, Panampally, Kaloor. This is the primary passageway for 24 Hour fitness. This location solely restricts the flow of customers to the metallic gymnasium Vytila, which is a competition. The Edapally Vytila road brings in customers from north.These are the primary roadways which is sccesible for the target customers. It is giving a send off competition to Gold Gym, Vytila, which is comparatively low priced and infrastructuraly poor compared to 24 Hour Fitness. Vytila and vicinity Vyttila is an intersection as well as the name of a region in the urban center of Kochi, in the carry of Kerala, India. It is angiotensin converting enzyme of the largest as well as the busiest intersections in Kerala. This node interse cts the main north-south artery of the state of Kerala, namely, the field grittyway 47, with three city roads of Kochi viz, the S. A.Road (east-west), the Vyttila-Petta Road, and the Thammanam Road. Vyttila hosts the Kochi Mobility Hub, which converges different ways of muster up channel (namely, local as well as long distance buses, rail, underground Railand inland water transport) to the city onto a single node. Institutions Vyttila is home to hospitals like the Welcare hospital and the Mother & Child hospital. The State shore of India, State coin bank of Travancore, Punjab National edge, peck Bank, Vijaya Bank,Bank of Baroda, Federal Bank, reciprocal ohm Indian Bank all commence branches in this area. Toc H Public naturalise, St. Ritas H.S Ponnurunni, C. K. C. L. P. S are schools hardened in Vyttila. There are some(prenominal) super grocerys (prominent among them include V-Mart and the gross profit margin Free grocery store chain of mini-super markets) in this ar ea in addition to some(prenominal) mom & pop stores and pharmacies. Eateries like K. R Bakes, Aryaas, Best Bakers, violate Bakers and traditional Thattukadas are likewise enough hangouts for people crossways age bases in the junction. Schools Vyttila hosts the following schools ?Toc H Public School ?C. K. C Girls High School, Ponnurunni ?St. Ritas Boys High School, Ponnurunni Hospitals ?Welcare Hospital Mother & Child Hospital ?Ranjini nerve center Hospital Shopping and entertainment The Kundannoor-Edapally streatch of the National Highway 47 passing by Vyttila, is home for the largest center fields in the state of Kerala. The Largest shop mall in the state Gold Souk is set(p) in Vyttila on NH Bypass. The mall has 4 Screen Multiplex Cinemas, full Hypermarkets, Food courts, Restaurants and branded retail outlets. There are several supermarkets (prominent among them include V-Mart and the Margin Free Market chain of mini-super markets) in this area in addition to several mo m & pop stores and pharmacies.Eateries like K. R Bakes, Aryaas, Best Bakers, delight Bakers and traditional Thattukadas are also decent hangouts for people across age groups in the junction. The Oberon Mall, one of biggest malls in Kochi with its cinemax theatres, is also situated along the way from Vyttila to Edappally. Real Estate, Builders and Apartments Confident congregation Mather Group Good Day properties Mansions Good earth Aurora Siddhi Dubex River garden Real India VKL group Sri Ram Krishna Builders Skyline Orion Villa Santhi Shreyas embellish Homes Water Lilly Premium apartments Financial Institutions bloc Bank Icici Bank Bank of Baroda South Indian Bank State Bank of India Thammanam Service Co-operative Bank Restaurants Pizza hut Hotel Aryas Smoke House Muruga Hotel Qualis Hotel Hotel Anugraha Albarad Restaurant Nyle billet Janahridayam Hotel Mermaid Property Demand The proposed come in is amongst the Vytila Junction and Elamkulam bridge. The property cost at thi s land state of affairs averages to 10-12 lakhs per cent. This is one of the most demanded properties in Cochin. This is because of the high residential potential and the exit of Vytila as the second business move of Cochin.There has been a drastic increase in the land prices at Vytila every get in age due to this factor. Infrastructural Growth With the advent of the Vytila mobility hub Vytila is also expecting a major(ip) infrastructural change. The Cochin subway is proposed to be passing through Vytila. juvenile talks between policy makers evidence that the thermionic vacuum tube whitethorn have a metro stop at Vytila. With operations of Cochin Metro service much people testament have get off access to the GYM, within minutes, thus change magnitude the trade area of the fitness centerfield. This flavor is also considered while selecting the current location. FINDINGSThe proposed site for 24 Hour Fitness in Cochin has advantages as well as disadvantages. Though the property costs are high, the site attracts the major target customers if located at the proposed site. The site between Elamkulam Bridge and Vytila Junction covers major residential areas cover song middle and high class men and women at Vytila, Kaloor, Panampally Nagar, Kadavanthara etc. The site is effect to many apartments where target customers live in. The site directly gives competition to Gold Gym blocking their accessibility through the west road entering Vytila. There have been huge developments in infrastructure.The Cochin metro merchant ship bring in customers from cold city within minutes to the site as the metro passes directly over the place. Strategy for 24 Hour Fitness The International Fitness brand can definitely enter the Cochin market with their fitness message. There has been an increase in the fitness concerns with the people in Cochin. The law of proximity to the fitness centre is a major concern for all the members of the brand. Taking this factor into account and to attract maximum calculate of target customers, 24 Hour Fitness can adopt following strategies. High accessibility Good parking facilities devotion schemes Separate training hours for non-working women Separate reading hours for working men and women There cannot be any spill over ensnare for 24 hour fitness with this site. This is because the place is void of any corporate offices from where employees may prefer to go to the fitness centre prior work. This move is based on the fact that this spill over will not account for a high attraction of customers. 24 Hour Fitness can even facilitate transport facilities to achieve high attraction. Sources and Reference Goole Maps ICICI plaza REPORT NEWSPAPER ARTICLE measure PROPERTY 24 HOUR seaworthiness OFFICIAL WEBSITE